Michael McDaniel’s Dawning Awareness

Here’s a great article by the founder of Apple’s Human Interface Group. He argues that no individual detail about the iPhone is revolutionary, but that it’s about integration:

What’s important is that, for the first time, so many great ideas and processes have been assembled in one device, iterated until they squeak, and made accessible to normal human beings. That’s the genius of Steve Jobs; that’s the genius of Apple. It’s also speaks to the limited vision of the cell phone industry.

Well worth a read if you want to understand why Apple is brilliant.

[via TUAW]